Vandals struck one of Madonna’s H&M ads in London early Tuesday morning. The 250 sq ft billboard was splattered with green paint to make the image look as if it was crying.
The culprits climbed the scaffolding to which the mesh advertising banner was attached, cut a hole in one of the eyes and poured paint through.
The poster, featuring two images of the 48-year-old superstar, is being replaced today at a cost of around £6,000.
Sales of her new range for H&M are believed to be below expectations, despite huge advertising.
Malcolm Brasseur, managing director of BlowUp Media, which produced the poster, said the vandalism was “disappointing.”
A spokesman for H&M said: “We are looking into this, to see how it has happened.”
I’m actually really impressed with Madonna’s line for H&M, so I’m kind shocked to hear it’s not selling well. I’m not shocked, however, to hear that people are so sick of Madonna’s face they would splatter it with paint.
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April 4th, 2007 at 3:44 pm
There’s no knowing what the hell’s going on with H&M.
On Madonna’s last foray into designing for them, the line supposedly didn’t sell well.
Now they’re saying the first line was hugely successful, and that this one is doing very well also. But I’ve heard it’s not doing well.
April 4th, 2007 at 3:50 pm
I actually think the “tears” look pretty damn cool.
April 4th, 2007 at 4:28 pm
I’d rather see her clothes modeled by someone else. Her name is more powerful than she is sometimes