According to OK! Magazine, Angelina Jolie was fired as the face of St. John. Angelina has modeled the company’s clothing since 2005, but St. John reportedly thought their customers couldn’t relate to Angelina.
“Putting celebrities in campaigns is the biggest trend right now, everyone is doing it, but it didn’t work for St. John with Angelina,” a fashion industry insider explains to OK!. “The people that wear St. John just didn’t relate to her.”
Well, I guess it is hard to relate to a woman who gets to bang Brad Pitt, but I don’t really think that should affect St. John’s sales.
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September 28th, 2007 at 11:57 am
Who CAN relate to her? Does that matter? She’s Angelina f&ckin Jolie!!
September 28th, 2007 at 2:15 pm
The first image is freaking amazing. The other two are meh. My 2c.
September 28th, 2007 at 8:04 pm
Considering they sell the St. John brand at Sears, I get what they mean. I highly doubt Angelina is going to the mall and hitting up Sears for clothing.
October 1st, 2007 at 11:07 am
st. john is super hard core high end, not avaiable at sears